For anyone watching mainstream television in this country in the last decade or so, it’s been a pretty wild ride. Some say that we are in television’s finest era, but there’s one major thing being overlooked here:
Nobody in network television is even trying a little bit to make a really GOOD show. Not one. OK, except Firefly, but we all know what happened there.
So to prove my point, let’s get started with game shows.
So here you are, poised to release your new product/service/social network/energy drink upon the world. Congratulations, you’ve entered what those of us with money (read: not this writer) call “the marketplace.” It’s not going to be easy. You’re going to need to advertise. And what better way to do that than with the internet? After all, everything is free on that thing, as far as you know.
I know, it seems really hard to come up with ideas. But don’t worry, after a few minutes of brainstorming some brilliant thinker will utter the words that drive every company to instant fame and success: viral video. Don’t be afraid! Everything’s going to be fine. You see, when you put a video on YouTube, people watch it over and over again, and then flock to spend money on your product/service/sketch group/caffeinated thing. It never fails!
Ever!
So how do we “go viral”, you ask? Many savvy marketers just like yourself have asked the same question. Now, let us examine what makes a true internet meme and how you can ride that donkey to fame and fortune.
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